Gratitude Rocks, Are Women More Grateful Than Men, and Affiliate Marketing: EP005

Gratipreneurs is a show about our family’s journey to build a business based on gratitude and fight cystic fibrosis. Each week we’ll share our experiences on entrepreneurship and teaching kids how to start a t-shirt apparel business, living a more mindful and simple life, and, most important, how to be more genuinely grateful and joyful. Of course, we’ll also touch on homeschooling and homesteading since that’s central to our lifestyle.

In this episode of Gratipreneurs we discuss:

  • Why some people find it challenging to benefit from gratitude journaling,
  • Research that suggests women are more grateful than men,
  • And other research that shows men benefit from expressing gratitude more than women,
  • How and why to create an affiliate or ambassador program for your brand,
  • and more

We appreciate your support at and helping us to fight cystic fibrosis. Thanks for tuning in and enjoy the episode!

Podcast Transcript
A Slightly "Less than Perfect" Transcript

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So, Tim, we think alike in so many ways, but there are a few key differences in our personality one we have established, and the fact that I find writing in a gratitude journal to be fulfilling, but you think it’s a chore, don’t you? I just don’t like to write period.

You know, for a lot of reasons, I like to write exclamation points. I like to make semi colons.


I said, I don’t like to write period, if you said, Do you like to write exclamation points?

No. I mean, I like I like to type. So I don’t mind typing something, you know, on a computer. So it’s possible, I could do like a gratitude journal online or something. But even then I wouldn’t, because I go to my computer and open up stuff that I got to do. And that’s like, not top of mind. For me, I haven’t made that transition that you have, yet was meaningful to me. Well, we also talked about gratitude jars. And I could maybe see daddy doing that because it doesn’t involve as much writing but maybe daddy would like to always do a gratitude rock he might write. We’re gonna talk about that in a little bit. So when I was thinking today about the way that we’re going to talk about practicing gratitude, which means he just told his gratitude rocks, we’ll get on to that. I realized that, you know, I don’t think that he’s going to be into this one either. I think you and I are gonna love it easy, but I don’t think his daddy’s thing. I love to throw rocks. Are you talking about that? Well, no, we’re actually talking about taking walks from outside and painting them any way you like, and

paint. I am grateful for squirrels or something like that. That’s right. So that seems like something that’s kind of to add, I know, touchy feely or girly. Yeah, I can’t really see daddy getting into that. So when I was thinking about that, how daddy doesn’t like to write in a gratitude journal, Daddy probably wouldn’t like the gratitude jar, I can’t see daddy wanting to make gratitude rocks, I started to think is gratitude, a female thing? I mean, is it just that like, men don’t really have the emotion or like the emotion for gratitude, I, you know, the you I’m sure you’ll give me compelling research. While that may be true, but I think the opposite is true. I think that myself and many men actually like to be grateful, and incorporate that into our lives that we just don’t sit down and write it into a journal, or paint it on a rock. Rather than doing that I can sit here all day long, and be so grateful to have my time with you guys. so grateful to have shelter, so grateful to have clothing. so grateful to live in a world where I can order something on Amazon, if I want to as much as I sometimes hate Amazon, it’s so convenient to do, they’ll say there’s a billion things a day that I really express gratitude for, but I don’t feel the need to write it down. And I think there’s a percentage of the population, you know, and I’m looking at YouTube, that think that gratitude is like, well, if I write it down, then I’m grateful. That’s just not the way I think about it. Yeah. And I do think that you’re a grateful person. But you know, it just made me start to think about the differences between men and women and how they feel or express gratitude. Because you know, we’ve talked about this in terms of gratitude garb, where we have said, it’s so much easier to come up with a design for a woman’s t shirt to express gratitude. And it’s harder to do the men’s t shirts. That’s true, because one of the things that one of the limitations that we had put on ourselves, from the beginning is we wanted to incorporate the word gratitude, or grateful or thankful, kind of into every design, because the idea is to, we want people to spread gratitude. So if other people see them wearing clothing, or having home decor, that have those words in there, that allows them to have a conversation about the notion of gratitude. So when you start thinking about if you ordered to do a search on, you know, typical phrases that people do with gratitude, it tends to always be, you know, more feminine types of designs. Yeah. Well, it led me down a rabbit hole of researching the differences between male and females expressions of gratitude, and I found a couple of interesting studies. One was done in 2012. It was commissioned by the john templeton Foundation, and they surveyed 2000 Americans. Now, this is a study, we’re going to talk about the results from Americans, they found that different countries express gratitude differently. And, for example, like German men scored very differently from American men in their terms of gratitude. So that’s something for another time, but they surveyed 2000 Americans about gratitude. And their results showed that women tend to feel more gratitude than men do. And

Statistics also showed that women are more likely to express gratitude feel that they have much more in life to be thankful for, and that they express gratitude to a wider variety of people. So overall, women scored much higher on their gratitude test, I’m not sure we can make those sexist claims in this woke culture they didn’t exist back in.

Okay, how you two trying to battle each other something with words like the one who should be king on the ground? No, I am.

I’m a man. And she’s making these claims about what you know, she’s gonna, she’s gonna posit as being scientifically backed. But

I got curious about it, when we found out that, you know, Daddy isn’t really into doing the gratitude things that we are. And so I wondered if there was any research behind it. And I’m finding that men score differently on surveys of gratitude than women do. So why do you think that could be? Ah, I have no idea how I got myself into this. So what did you find in terms of what their reasons were? Well, I mean, there have been, there’s no concrete answer as to why they score differently. But what researchers speculate is that, by asking the men who took the survey, what they do feel about gratitude, is that they found that men often felt indebted, or like they had an obligation to repay someone if they felt grateful to them. So the theory that the researchers came up with is that, in our society, in the culture of America, men are raised to act self sufficiently to be independent to take care of themselves. So anything that is contrary to that kind of makes them feel weak, like they’re showing a weakness. So if they feel like they’re being grateful to someone, then they feel like oh, I kind of depended on that person to help me or to do something for me. Now, I owe them. And they don’t tend to like that feeling. Whereas women didn’t seem to feel that way about gratitude. You know, I actually get that. I mean,

you know, as a man, I know that, you know, you’re not really conscious of it. But somehow throughout your life, you, you develop this perspective that you are responsible. And please don’t take that the wrong way. I know, women feel equally responsible. But a lot of times in a masculine culture, you feel responsible, and you also feel like you have to go it alone. And I think that many times, women may not feel that way. They may feel, again, I’m being very, you know, General, but they may feel like, well, I’m responsible, but it’s okay to ask for help. And, you know, guys often don’t feel that way. So, you know, in terms of gratitude, maybe it’s like, you know, you know, if I want something out of life, I’ve got to go get it or take it, if I do get it, then I’m grateful to myself, because I don’t want to make it happen. So maybe that’s true. I mean, maybe there’s some of that, boy, boy, am I doing some wild speculations here? Well, I know. And I thought it was really interesting how different cultures score differently. So I think that it may somehow be related to a cultural difference, or, you know, the way that boys or men are raised in society.

So I, you know, there’s no answer as to why it is. But I thought it was just an interesting sort of generalization to think about, well, just to modernize that 2012 generalization. And, again, I’m very much speculating here, but I would almost, I’m willing to bet anything that I own, that if you looked at, for example, the top selling gratitude journal book on Amazon or anywhere else, I guarantee you, it’s overwhelmingly women who buy it than men. And if that’s true, if you find that the gratitude shirt, so the gratitude guard, or the gratitude, you know, journals are mainly bought by women. You know, that seems to reinforce what you’re saying. Yeah, yeah. I feel like I’m not in the commerce. So what do you have to say about this? Well, I think I know why.

men aren’t buying as much as

them. They don’t really

like to write down gratitude or where grad? Why do you think that is?

Maybe it’s just the namesti an instinct. Yeah. But yeah, the interesting thing is, is I found another study that was done in 2015, where the researchers asked men and women to write down three things that made them feel grateful each day, and they had them do it for a week, and then they scored their level of happiness. And so we just found out that men don’t tend to express gratitude as much as women. And now here in this study, they’re having both men and women express their gratitude and then testing to see who made which one became happier the male group or the female group, who do you think was happier at the end of the week, as a male group that you were watch? So what that study said

Is that even though expressing gratitude may be more difficult for males, they actually get more benefit from writing down what they’re grateful for. They were significantly happier than the female group at the end of the week, which explains why I’m always significantly happier than you. Why do you write down your gratitude? No. But I but I express my gratitude.

expresses it by his hugs, and

how often do I talk to you about gratitude about being grateful for something? That often? Yeah, that a lot, right? Because we’re always talking about we should be grateful for this. Right? Yeah. So I just thought it was an interesting, an interesting difference. And maybe that explains a little bit why you don’t want to write in a gratitude journal. So we’re off the hook. Wait, wait, wait. I think I know why. Males don’t like writing down stuff. They’re too busy working or saying, Oh, I’m sorry, I have to call somebody up. Maybe they’re busier. Or they’re busy. Like,

let me go clean the bathroom.

That’s not true. Daddy never has a one.

For the record, right? That’s right. I don’t

know. And also, he’s too busy saying, maybe go clean up your room.

Say that I

say that. Look, I think what’s you know, just you can take this, you know, analogous to something else. For example, some people like to read, some people don’t like to read. You know, some people like to watch movies. You know, some people don’t like to watch TV as much. So I think in any expression of, you know, entertainment or emotion, there’s, there’s different preferences. And what’s important is that, that we learn how to be grateful, more grateful in our lives, as we go through our lives, particularly since you brought up the American example. Our lives are very busy, very modern, and it’s easy to zoom through your day, from one thing to the next, without just appreciating the amazing gifts that we have. Remember that Louis C. K video where the guy was really upset the airplane because I guys, I actually just wrote that on the gratitude guard website.

We have to do the descriptions for the shirts and things on the website. And one of them can’t remember which one it was for. But I said something about how. So we’re aggravated that it’s taking our phone five seconds to load, do you realize this signal just went to space? Back on the podcast? Okay, so you’re listening to this, everything is amazing right now. And nobody’s happy. Like, in my lifetime, the changes in the world have been incredible. When I was a kid, we had a rotary phone, we had a phone they get to stand next to and you have to dial it. Yes. You realize how primitive you’re making sparks

in a phone, and you actually would hate people with zeros and their numbers because it was more like, Oh, this guy’s got two zeros through that guy. Why do we want to?

And then if they call them you weren’t home the phone, which is ring lonely by itself.

And then when you wanted money, you had to go in the bank for what was open for like three hours to stay in line raise self check like an idiot. And then when you ran out of money, you just go well, I can’t do any more things now.

I can’t do anymore. That’s it. Yeah, that was it. And even if you had a credit card, they go oh, can he bring out this whole shebang? Sharon can eat right. Yeah, cuz you have to call the president to see if you have any money and

call the president. Yeah. It was ridiculous. Yes. Do you feel that we now in the 21st century we take technology for granted? Well, yeah, cuz now we live in an in an amazing, amazing world. And it’s wasted on the on the crappiest generation of just spoiled idiots that don’t care. Because this is what people are like, now they got their phone. They’re like, Oh, it won’t give it a second. Give me it’s going to space when you give it a second to get back from space. I was on an airplane and there was internet high speed internet on the airplane. That’s the newest thing that I know exists. And I’m sitting on the plane and they go open up your laptop. You can go on the internet and it’s fast and I’m watching YouTube clips. It’s I’m in an airplane. And then it breaks down and they apologize. The internet’s not working. The guy next to me goes

like how quickly the world owes him something. Yes. He knew existed only 10 seconds ago

is the worst one because people come back from flights and they tell you their story. And it’s like a horror story. It’s they act like their flight was like a Cadillac car in the 40s in Germany. That’s how bad they make it sound right? Like it was the

worst day of my life. First of all, we didn’t board for 20 minutes. And then we get on the plane and they made a sit there on the runway. For 40 minutes, we had to sit there. Oh, really? What happened next? Did you fly through the air incredibly, like a bird? Did you partake in the miracle of human flight united contributing zero.

It’s amazing.

Everybody on every plane should just constantly be going, Oh, my God, wow,

you’re flying, you’re, you’re sitting in a chair in the sky.

But it doesn’t, it doesn’t go back alive.

And it shares really, you know, here’s the thing, people like they say, there’s delays on flight delays, really, New York to California in five hours, they used to take 30 years. To do that in a bunch, you would die on the way there and have a baby, you’d be a whole different group of people. But

that was really funny, because basically, it’s a perfect microcosm of what I think that happens in terms of really not just expressing gratitude, which is what you’re talking about, and a gratitude journal. But I don’t forget expressing gratitude, the important thing is that you really feel gratitude. And that you really convert that into into joy and happiness. Because the root, if money is the root of all evil, then then joy, you know, in gratitude is the root of all joy. It’s kind of how it works. And you got to think about all the great things that you have, and all the benefits we have, is so easy to get mired up in all the details, but Geez, I mean, just look around us. I mean, something to be grateful for. Yeah, go back 1000 years and, and just imagine, you know, what life would be like. So continuing on our series of different ways to practice gratitude. I want to talk about this idea. That means Yeah, I think you’re gonna love that you already gave a hint to and it’s called gratitude rocks. I love this idea. So I write about this idea. And it’s the idea that you find a special rock, or you know, some other little precious item, a little jam, or jewel or something that you love. And you keep it in your pocket, or turn it into a necklace or something that you can have on you. And anytime you touch it, or you see it throughout the day, you use it as a reminder to pause and reflect on something that you’re grateful for. So it’s something that could help you get in the habit of practicing gratitude on a regular basis. So every time you put your hand in your pocket, well, if that little special rock was in there, as a reminder, you would say Oh, right, let me stop and think about what I’m grateful for. So it was a way to get into a habit.

And I actually do things kind of like this. Do you remember when we went to Zion National Park, and you and I, we were by the Virgin River that was there. And it was just the most beautiful spot. And you and I reached down and took a rock, a little tiny pebble from the river. And we held it in the water. And we made a memory of that perfect day. And we brought those rocks home with us. Yeah. And I have my rock so that anytime I want to I can put that rock in my pocket or carry it around with me. And that reminds me of the beautiful time that we had at Zion National Park gala have. Yes, it’s in there. And with mine, we keep them together. And so I use those sort of as like memory rocks, but a gratitude rock is sort of the same idea. And I thought you would love this because you loved little treasures in keeping things in your pockets like that. Yeah. But mostly, did you know that I still move the day, we went to SEO and Williams house and I found the tail of something.

was an obvious tail. No, it was the tail of rabbit or something just as flat as can be. Oh, she like? Yeah, you can pause this right here. And I’ll go get no Will you show it to me after the podcast, but I want to see it. Make sure you show it to me later.

Yeah, safe in a treasure chest. And I also put that smelly, smelly thing in there to make it smell good. So would you like the idea, like Matt’s talked about this idea of a gratitude rock or something? Do you like the idea don’t have to be a rock, right man, some kind of little treasure that you use as a trigger, to remind you to pause and be grateful anything you can put in your pocket. Of course, of course, of course, I should have this for four, we can put my treasure chest on a necklace, then I can open it up and put a little gem in there something and make sure it’s safe and sound. And every time you see it or you feel it around your neck or something then it will remind you to pause and be grateful. Well, I liked the idea of the gratitude rock. But what this made me think of when I was reading about the gratitude rocks is so there’s something it’s kind of like a movement. I think it’s been going on for I don’t know maybe five years or more called kindness rocks. And do you remember when

We were just on vacation at the beach. And we found we were walking to the beach, and we found a seashell that someone had painted and written on it. And that was sort of along the same ideas that kindness rock. So this movement of kindness rocks is where people find beautiful rocks, usually smooth stones, and they paint them. And they’ll paint, you know, like words of kindness on there. And then they take the rocks, and they hide them in public places, like a park or playground or a nature trail or something like that. And the idea is that, they hope that when other people find them strangers, when they find these rocks with these beautiful messages on them, it will help to bring kindness to those people. And then those people can either re hide the rocks for someone else to find, or maybe they’ll take them home as their own little treasure. So I was thinking, how cool would it be to do that same idea, but with gratitude rocks, and so we had rocks that we could paint and put wonderful things on them, and then go hide them, like at the park where we ride bikes, and then let other people find them. What a way to spread gratitude. Yeah, but I can’t remember not. Did we keep this? No, no, I did the seashell that we found. No, we reheat it for the next person to find. Yeah. So he already took it. I’m sure other people have found it. That was a while ago. So if you had some nice, smooth rocks that you could paint and you could put messages of gratitude on there to hide around for strangers to find what do you think you’d write on one? I wouldn’t want to see something to be made me feel happy as much as to make me think so like, I would write something like you have something to be grateful for right now. What is it? I want to see, I don’t want to find a rock like that. Or I asked myself that question. Because I think that we need this, we all need to look more internally for what we really should be grateful for versus you know, someone telling us, you should be grateful for air, you should be grateful for shelter, you should be grateful for Big Macs.

I think I might write something like I may not know you, but I’m grateful for you. Because that could really brighten someone’s day. Yeah, but isn’t it a lie? But is that I’m very grateful that there’s all kinds of different people in the world. Okay, so I get it. So I’m grateful for the general you’re not necessarily you know, but I might be someone you’re not really grateful for

any ideas what you might put on a rock? Let’s say there’s a kid walking through the bike trail, and they found your rock, what would be a message you would write to them? I say I just paint something on it. Oh, you paint a picture to make them feel gratitude. What would your picture be? squirrel or something?

So maybe you’d write underneath it? I’m grateful for squirrels, aren’t you? Yeah, he loves squirrels and you love all animals. I sometimes wish I could catch one, then I can keep it. I remember one time when we went to Washington, and the squirrels were kind of Amish. And we put some shells of nuts in our hands to see if we could check them. And we did. One came right up to my hand.

I do remember that. And what you could have done at that time is you could have saved one of the nuts. And you could have sat there and just rubbed it between your fingers and created a memory. And then you could have put it in your pocket. And then every time you take that knot out is your gratitude nut.

I’m so grateful for that time we had at the park with the squirrels. Hey, you know what, how about next time we’ll go to Washington. If we can try catch one. Yeah, because Washington is the only place in the world where they’re squirrels that come up to actually Washington is wild only places and they come up to and I might be able in mom might be able to sneak up. Actually mom can be the decoys the ones

I can sneak up behind it and catch it. You know, you had this happen to you one time when you were younger to in Boston, we went to the public garden where they make way for ducklings little statues are and everything and you were out there playing with squirrels. And the same thing happened. So I think to mom’s point about the gratitude rock or something that you can create a memory that’s portable that you can carry with you. There’s lots of opportunities to do that. You just brought up a great example of that. And I can think of many times in my life in the past, when I was golfing, that I would have taken a golf tee, or maybe a golf ball marker or something from a course I played in Scotland or some other place and said, Man, I really, you know, one time I was playing, you know course in Ireland, I’m looking at all the hummocks and the Heather and everything I go like I really want to remember this and, and I do remember, you know, but it’d be nice to have something I carried around some time or at least I looked in a case and pulled that out and go, Wow, it really helps you to connect to that experience to Good idea. I’m way more into that than I am into a gratitude journal. And maybe it’s because I’m more visual, like I can I can pick that up and visualize that scene versus me writing it down.

So what do you think about gratitude rocks and spreading the message of gratitude by painting things and hiding them around at the park? Give it a try. Um, I actually mostly want to paint them and keep them open. How is that gonna spread?

Well, that helps her be grateful.

Easy peasy.

Put them well on Facebook pictures on Facebook and people can print them out them out and then hide those in there. And little treasure chests that are waterproof and things. Well, here’s my idea if you want to keep them and stuff, we should actually paint all these rocks and stuff in gratitude and then go put them out. But let’s let mom go first. And then we come behind her and we just pick up the ones that she puts out. So that way you can keep them.

You can collect the ones that mom puts out. I think it sounds like a fun project that might be in our future. Cool.

How? Because I just like relaxing treasures and things. I want to keep. Let’s turn to business talk now for a second since we are trying to build a business here. Right. So and what’s the name of the business?

garage gratitude? Something? What is it to guard? guard? That’s right. So yeah, I’m still you. So what I’ve been working on this week is creating, you know, we’ve got our website, of course, but I’m trying to create a way to promote it and get more awareness of what we’re doing. Now, of course, what some companies do is they spend a lot of money on advertising, they go spend a fortune, you know, you see TV ads all the time, right, or YouTube ads, or YouTube ads, or those kinds of things, or Facebook ads and that kind of stuff. But it costs a lot of money to do that. And that’s a that’s an opportunity. But another way to get people to find you is being when they’re searching on Google or things like that for you to come up. Well, that takes a long time to get to. A third way is to get other people to talk about you to get them to tell people or basically for them to spread the word about you, right. So that’s called using affiliates. Affiliate is a word that means people who are aligned with you or connected with you, or whatever. So what we want to do is get people that are aligned with gratitude garb, and they support us. So part of what I’ve been doing is creating an affiliate program. Now what do you think that might mean? Because I see you’re looking over my shoulder days at all, because you’re you’re very excited. I taught my gratitude rocks, but then we start talking my business.

You start zoning out, I

love it. But the idea here is also to teach you let’s say that you were starting a little lemonade stand, but no one knew about it. You might want to get other kids to say, Hey, everybody, Mason’s got a lemonade stand, go to her house, right? That would be affiliates. But let me ask you this. Why would those kids be willing to go tell other people? Why would they want to go? What’s in it for them? Why would they tell other people about you? Yummy lemonade, get one, then if they do that, that I might make sure I can freeze eliminate and make a lemonade pop. So you would give the kids something, give them a lemonade pop or something because they told people about you. So they get a reward, they get a reward and incentive, right and either buy one get one free or gallon minute, eliminate pop or get of new toy. So like you would say, Hey, kids, if you can bring me some customers to my lemonade stand, I’ll give you a reward. I’ll give you a free lemonade or lemonade pop. Okay, that’s a great way to create exposure, which means for people to find out about your business, right? Because if you just put a lemonade stand out there, the only people who would know about it would be people driving by right. But if you had a partner program or an affiliate program with other kids, they might tell people all about it. They might even put up signs at the end of the road and say turn this way. For mazes, lemonade stand. And then when people came by to buy lemonade for you, those kids will be rewarded with you know, lemonade pops, or lemonade or whatever, right? Well, and something like a slushie or something, or an ice cream. So in business on on a website, like gratitude. garba works the same way. So what you do is you create an affiliate program, and then you reach out to people and say, Hey, will you write on your website or on your Facebook page or on your Instagram page or on your YouTube channel? When you tell people about gratitude garb? And then they go, Well, maybe but what’s in it for me? And what’s in it for them is money. So grownups like money, most of the time more than lemonade pops. Although, you know, it depends on the time of year is debatable. So sometimes it’s debatable. So the way it works is if if they take the link to gratitude Corp they get their own special link, rather than saying gratitude Corp comm their affiliates link mine say gratitude garb comm slash party F for referral slash three because maybe their affiliate number three. Does that make sense? Yeah. So they put that on their Instagram page, and if somebody clicks it, we have software on our website that says wait a minute, they click this link because of this affiliate. And then if that person who came by something

And then the affiliate gets 10%. So now let’s hear we’ve been working on percentages, right? Oh, wait, wait, wait. I will say somebody spends $100. How much is 10%? of that? 10? Yeah. So the person the affiliate will get $10 instead of eliminate pop?

What do you think about that? Oh, no, I thought maybe

I have an idea. Like maybe you earn points and on. And if you get enough points, you can go to

go to my lemonade stand again. And you can buy stuff with those points. How can we do that with gratitude garb in an affiliate program with gratitude garden?

Then we can

I don’t even what the heck is affiliate mean? Anyway, partner means a partner. So all those kids that are telling other people that come by your lemonade, those are the affiliates. Yeah. And they all get points. And they can always come back and buy stuff with those. So if we have an affiliate that can bring us customers, we may get the get let them earn points towards getting a free gratitude garb shirt. Yeah, wait, I just got a brainstorm. You know how we’re going to the Caribbean in December, I thought maybe we could set up a real lemonade stand and try to get some customers, you too can be the affiliates spreading the word, then I can be the one selling the actual lemonade and freezing the lemonade pops in is a great idea. Great idea. So this idea, so So this idea of having partners to spread the word about your business makes a lot of sense, right. But it’s one thing to say that you’re going to have an affiliate program, we want to get partners, but there’s a couple of big pieces to it. One side is what you have to create the ability on your website to track the affiliates, right. So that’s what I’ve been working on this week, creating all the technology so that we can have the have the codes can track it. So new affiliates can sign up and so on. The other side of it is okay, even when I get that on the website,

how does any affiliate know about it, then I have to reach out to affiliates and start to recruit them. And that’s what I’ll be working on next week. And the way I’ll do that is I’ll make a list of potential affiliates by category. For example, one category that might make a lot of sense for us is people who blog in the homeschooling space, or the homesteading space, because a lot of what we teach in our homeschool is gratitude. So you know, having you know, you know a tire that teaches your children gratitude and to where gratitude and spread gratitude might make sense. So I’ll make a list of people in that space as well. But also people who blog about mindfulness, thankfulness, gratitude, or have podcast on that, or YouTube channels or whatever. So the first part is for me to make a long list of people, and then figure out how to contact them. And then when I do 90% of the people won’t respond. So you have to have a much bigger list than what you think you do. That sounds like a lot of work, doesn’t it?

But that’s pretty grateful that daddy does that boring

that he does behind this closed door.

Way, instead of doing that, that should actually just come outside, go outside, swim in the pool. And I’ll give him some there’s like, I’ll double dog dare him to swim in the pool. When it’s snowing. How is that going to help anybody know about gratitude garb? If we take all the daddy’s time away doing fun stuff like that? How is he going to get work done to spread the word about gratitude garb?

So that’s what I’ve been working on this. We know that. But But back to the serious business lesson. Maisie does that make sense to you? Like why we want to have partners to help us? Yeah, because otherwise we do all this work. And no one’s ever gonna know about your business, right? Yeah. Now, again, the alternative is if we didn’t recruit partners, we’d have to spend a lot of money on advertising, which we may still do spend money on advertising, or we’d have to wait a long time before people would ever find out about us. So right now, this month, what I’ve been working on over the last week or so and over the next couple of weeks, is making this affiliate program come to life. So that’s what’s going yeah, maybe how are we going to get people to know about gratitude garb?

blimp is a test. We just talked about it.


I got it. We’re going to do a no affiliate program and what is an affiliate? Somebody who

help somebody else about our business?

Why would they do that?

So they can or not point to something

Some kind of a reward, like points and then eventually if they get enough they can buy stuff. And then

if they can, like, go to a different job because I’ll have two shops one will be full reward like can little pieces of candy is one to his little stuffed animals. Three

Three berry money because that’s what I’m interested in

three is actually going to be a cool new video game. Oh cool. For better free money

is gonna be ice pop. Okay, nevermind. I’m not gonna sign up to be one of your affiliates. I don’t want five it’s gonna be cotton candy

is gonna be coffee and chocolate bars.

For sure.

And standing is going to be

well, it’s going to be free. Free Play Time. School. Okay, so speaking of playtime. Do you think that we’ve spoken enough on this episode? We think you understand the idea of gratitude rocks and an affiliate program. Yeah. All right. So we should probably wind this down there right man. What do you think?

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